Chinese media advertising, bought by people who know the market.
RedNexus plans and buys advertising across Chinese-language media in the United States and Canada: WeChat Official Accounts, newspapers, TV, radio, community websites and new media. Our founder has spent ten years in this industry in the U.S. We know which outlets deliver, what their rates really are, and how to negotiate the best price for you.
Where we buy.
Chinese-language media is fragmented, and published rate cards rarely reflect what outlets actually accept. A buyer who knows the market saves money and avoids outlets with little real reach.
| Channel | What it does |
|---|---|
| WeChat Official Account placements | Sponsored articles and ads in popular Chinese community accounts across North America |
| Chinese-language newspapers | Print and digital editions read by established families |
| Chinese-language TV | Commercials and sponsored segments in markets with Chinese stations |
| Chinese-language radio | Spots and host reads, strong with commuters and older listeners |
| Chinese community websites and apps | Display and sponsored content on the portals and apps the community reads daily |
| New media | Creators and community accounts on Xiaohongshu, WeChat Channels and other platforms |
Why buy through RedNexus.
Ten years in the industry
We have worked with most Chinese-language media in the U.S. and know who actually delivers for which kind of business.
Real rates, negotiated
We know each outlet’s floor price and regularly secure better terms than businesses get buying on their own.
Candid advice
If an outlet will not reach your customers, we say so, even when it would be an easy sale.
Creative in Chinese
Ad copy, design, video and radio scripts written for the audience, not translated.
Traceable results
Dedicated numbers, QR codes, landing pages and offer codes for each placement.
Connected to your program
Media buys support your Xiaohongshu, WeChat and concierge work, so every inquiry is answered.
How a media buy runs.
Free assessment
We learn your customers, cities and budget on a Zoom call.
Media plan
A recommended mix of outlets, placements, timing and negotiated rates.
Creative and launch
We produce the ads in Chinese and manage every placement.
Tracking and review
Inquiries traced by outlet, and budget moved to what works.
Common questions
Do Chinese newspapers, TV and radio still work?
For the right audience, yes. They still reach older and long-established Chinese families in the largest cities. We tell you candidly which outlets are worth it for your business and which are not.
Can you get better rates than buying direct?
Usually. After ten years in Chinese-language advertising in the U.S., we know what each outlet’s rates really are and negotiate on your behalf. Pricing is set out transparently in your proposal.
Can we buy media without your other services?
Yes. Media buying can stand alone or run alongside your social media and concierge program.
How do you measure traditional media?
With dedicated phone numbers, landing pages, WeChat QR codes and offer codes for each placement, so inquiries can be traced to the outlet that produced them.
Related reading
Chinese Social Media and Media in the U.S. and Canada: A Guide for Businesses
Which Chinese apps and media the Chinese community in North America uses, what each is for, and where a local business should start.
ReadHow Much Does Xiaohongshu Marketing Cost in the U.S.? What Drives the Price
What drives the cost of Xiaohongshu (RedNote) marketing for U.S. and Canadian businesses: verification, content, account management, ads, creators and replies.
ReadPlanning a Chinese media campaign?
Book a free market assessment. We will tell you where your budget will work hardest.