Asian American marketing, built on the community we know best.
RedNexus is an Asian American marketing agency for established U.S. and Canadian businesses. Our core is the Chinese community, where our team, platforms and results are strongest, and we extend campaigns to Korean and Vietnamese audiences when clients want to reach them too. Every community gets its own language, channels and replies.
Who we reach.
“Asian American” covers more than twenty origin groups with different languages and habits. We plan by community and by generation, not by census category.
Chinese American and Chinese Canadian
Our core. Mandarin and Cantonese speakers, simplified and traditional readers, reached through Xiaohongshu, WeChat, advertising and a 24/7 concierge in Chinese.
New immigrants and international students
Often most active on Chinese apps and most responsive to first-hand reviews and fast replies in Chinese.
Second-generation and bilingual families
Comfortable in English and Chinese. They compare brands across Instagram, Google and Xiaohongshu, and parents and grandparents often join the decision.
Korean and Vietnamese audiences
Available as an extension for clients who want it, planned community by community with native-language content and channels.
Pan-Asian moments
Lunar New Year, Mid-Autumn and other shared occasions, when one theme can travel across communities with local execution.
A large market, concentrated in a few metros.
The largest Asian American communities are in metro New York (about 2.6 million), Los Angeles (2.45 million) and San Francisco (1.44 million), followed by San Jose, Washington, Chicago, Seattle, Dallas and Houston.
1. Pew Research Center, Asian Americans and Chinese in the U.S. fact sheets, 2025 (2023 data); metro figures from Pew. 2. Statistics Canada, 2021 Census. 3. Pew Research Center, The State of the Asian American Middle Class, 2024 (2022 data).
Where each community looks.
Platform habits vary by age and by how long someone has lived in North America, so we check them against your own customers before planning.
| Community | Channels that usually matter |
|---|---|
| Chinese American and Chinese Canadian | Xiaohongshu (RedNote), WeChat, Instagram, Google; Chinese-language media in larger cities |
| Korean American | Korean-language media and community channels, alongside Instagram, YouTube and Google |
| Vietnamese American | Facebook and Vietnamese-language community networks |
| All communities | Google search and Maps, where people verify a business before they book |
What we run.
The same team and the same standard of work for every community we take on.
Community social media
Xiaohongshu and WeChat for the Chinese community, and the channels each other community uses. Xiaohongshu and WeChat
In-language advertising
Meta, Google and Xiaohongshu campaigns targeted by location and language, measured by inquiries and bookings.
Replies and bookings
A 24/7 concierge in Chinese that screens inquiries and books appointments. Why speed matters
English social media
For second-generation and mainstream audiences, managed by the same team so the brand stays consistent.
Video and interviews
On-site shoots and interviews presented in Chinese, edited for every platform.
Compliance and reputation
Platform rules, regulated categories and genuine reviews, planned from the first post.
Results from the Chinese community.
Common questions
Is RedNexus an Asian American marketing agency?
Yes, with a clear core. Most of our work is with the Chinese American and Chinese Canadian community, the largest Asian group in many of the cities our clients serve. For clients who want it, we extend campaigns to Korean and Vietnamese audiences and to pan-Asian messages.
Should we run one Asian campaign or separate ones?
Usually separate, at least for content and replies. Chinese, Korean and Vietnamese customers use different apps and languages. A shared message, such as a Lunar New Year offer, can run across communities, but each still needs its own channels.
Do you cover Mandarin and Cantonese?
Yes. Content and replies can be in Mandarin or Cantonese, in simplified or traditional characters, depending on who your customers are.
Do you also do Hispanic or general multicultural marketing?
No. We focus on Asian communities, led by the Chinese community, so that every campaign is run by people who know the platforms and the culture first-hand. For English-language audiences we offer social media management.
What does it cost?
Pricing is set in a written proposal after a Zoom call, based on scope. A full program costs about what one in-house hire would, for a team of five or more specialists.
Related reading
Why the Asian American and Asian Canadian Market Is Worth Developing
Asian Americans and Asian Canadians are a large, fast-growing market with strong spending power. What the data shows, and how to start reaching them.
ReadHow to Market to Chinese American and Chinese Canadian Customers
A practical guide for U.S. and Canadian businesses: who the Chinese community is, where decisions happen, and how to turn interest into appointments.
ReadTell us which communities you want to reach.
We will reply within one business day with where we would start.