Complete marketing support for the Chinese-language market.

Strategy, content, advertising and customer response from one specialist team. Take the full program or the parts you need.

Core capabilities

Social media management

We build and run your presence where Chinese-speaking consumers spend their time, starting with Xiaohongshu (RedNote) and WeChat. Planning, scripting, design, publishing and community replies are handled by native speakers who know your category.

  • Account setup, verification and positioning
  • A monthly content plan with new posts every week
  • Multi-account structures that widen reach and spread risk
  • Instagram, Facebook and TikTok where they fit your audience
Four Xiaohongshu accounts managed for IQ Laser Vision: the founder, the official account and two service accounts
Four connected accounts for one client: the founder, the verified official account and two service accounts.

Lead qualification and 24/7 WeChat concierge

This is where we differ from most agencies. Our concierge team replies to comments and messages in Chinese, moves serious prospects to WeChat, answers first questions, and coordinates the appointment with your staff.

  • Real people, in Chinese, around the clock
  • Screening, so your staff meets qualified prospects
  • Appointments coordinated with your front desk
  • Follow-up with people who have not booked yet

Offered where it fits the business. The scope of concierge support is agreed client by client.

Who handles what

RedNexus
First reply, common questions, screening, booking and reminders.
Your team
The consultation and the sale.
Shared
A record of every inquiry, so results are visible.

Paid advertising

Organic content builds trust and paid media accelerates it. We plan and buy across Chinese and mainstream platforms, in Chinese, and judge each campaign by the inquiries and bookings it produces.

  • Xiaohongshu ads that extend posts already performing well
  • Meta and Google campaigns for Chinese-language audiences
  • TikTok and other placements when the audience is there

What we report each month

Reach
Views and engagement by post and by platform.
Inquiries
How many people wrote in, and from which content.
Bookings
Appointments placed, and what changes next month.

Specialist execution

The specialist work that completes a campaign.

The RedNexus crew filming an interview at a client’s clinic

Video production

On-site shoots, professional interviews with founders and doctors, customer stories and short-form edits. One shoot becomes weeks of content across every platform.

  • Interview formats with a Chinese-speaking host
  • Multi-day professional shoots at your location
  • Remote option: you film, we handle post-production

Shown: an interview we produced with Dr. Raymond Fong, and our crew on location.

KOL and KOC campaigns

Brand partnerships with established creators, supported by first-hand accounts from real customers. We select, brief and manage each collaboration, and review content for accuracy and platform rules before it is published.

For one client, a creator with more than a million followers documented her procedure. The video drew 21,000 likes and was followed by ten creators and a hundred customer stories.

Compliance and reputation management

Chinese platforms enforce their rules strictly, above all for medical and financial businesses outside China. We plan for that from the first post: professional account verification, content reviewed against policy, and a steady flow of genuine customer reviews.

Also included where needed: Chinese naming and positioning for a new market, Chinese-language landing pages, and coaching for front-desk staff.

How an engagement runs

  1. Zoom call

    We learn your business, customers and capacity, and give you a candid view of whether this market is worth the investment.

  2. Proposal

    A written plan covering scope, team, timeline and price.

  3. Launch

    Accounts, positioning, a first shoot and the inquiry workflow with your team.

  4. Monthly rhythm

    Content, replies and advertising run continuously. We report every month and adjust.

Common questions

Which platforms do you cover?

Xiaohongshu (RedNote) and WeChat are the core, because that is where Chinese-speaking consumers in North America research and decide. We also manage Instagram, Facebook and TikTok, and run Google and Meta advertising, so one team can cover your Chinese and English channels if you want that.

Do we have to take every service?

No. Each engagement is scoped to the business. Some clients hand us everything from content to concierge; others start with social media and advertising and add more later.

What does it cost?

Pricing is set in a written proposal after a Zoom call, based on scope. As a guide, a full engagement is comparable to the cost of one in-house marketing employee.

We have no Chinese-speaking staff. Can this still work?

Yes. Our concierge handles the conversation in Chinese up to the booking and passes your team clear notes in English. Results are strongest when someone on site can also greet customers in Chinese, and we will tell you if that is holding back conversions.

How do you keep our account from being restricted?

Xiaohongshu limits promotional content, contact details and medical claims, and enforces this strictly for businesses outside China. We separate educational, official and service accounts, keep sales language off the accounts that carry risk, and move conversations to WeChat at the right moment.

How soon will we see inquiries?

It depends on your category and how much material there is to work with. As a reference, one New York practice booked about ten procedures in its first 60 days, and our first vision-correction client received more than 480 leads in three months.

What do you need from us?

One point of contact, occasional access to your team for a shoot or an interview, and timely answers on pricing and availability.

Find out whether this market is worth it for you.

Send a few details and we will reply within one business day.

Tell us about your business
Tell us about your business