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Client results, case by case.

Who the client is, what they needed, what we did and what it produced.

Vision correction. Los Angeles, the Bay Area and Houston. Client since 2022.

IQ Laser Vision

From almost no Chinese-language presence to one of the best-known names in vision correction among Chinese patients in North America.

  • 480+leads and 70 surgical patients in the first three months
  • 500+consultations in the first full year
  • 2,000+leads and patients through the WeChat concierge
  • 50K+views on individual posts from an account that never advertises

The challenge

A successful practice with no presence in Chinese. Working with the practice and with STAAR Surgical (NASDAQ: STAA), maker of the EVO ICL lens, the goal was to become the first name Chinese patients think of.

What we did

  • Four connected Xiaohongshu accounts, each with one role: the founder teaches, the verified official account announces, two service accounts answer questions.
  • Interested patients move to WeChat, where our concierge handles questions and booking.
  • A layered creator campaign: one creator with a million followers, ten mid-size creators, a hundred patient stories.
The four Xiaohongshu accounts RedNexus runs for IQ Laser VisionXiaohongshu posts from Dr. Lin’s account, each with tens of thousands of views

Results as reported by the client and recorded in our campaign data.

Cruise and travel. A publicly listed group with a U.S. branch in Pasadena.

Century Cruises

A 138-place Antarctic expedition, priced above $10,000 a person, sold out in one month.

  • 138expedition places sold, the full sailing
  • 1 monthfrom launch to sold out
  • $10,000+per traveler
  • 500+followers in the first month from a new account

The challenge

Entering the United States, the company’s first priority was Chinese American travelers, and it needed to sell high-priced itineraries to an audience that did not yet know the brand.

What we did

  • Ran the official Xiaohongshu account with new content every day.
  • Built interest around river cruises, European itineraries and an Antarctic expedition from $13,999 a person.
  • Handled inquiries and moved travelers toward booking.
Xiaohongshu posts RedNexus produced for Century Cruises, including an Antarctic expedition cruise

Ophthalmology. Chinatown, New York.

Raymond Fong Eye Care

About half of the practice’s revenue now comes from patients our work brings in.

  • Halfof practice revenue, by the doctor’s own account
  • ~10procedures booked in the first 60 days
  • 100K+views on a single post
  • 2new posts every week

The challenge

One of the most experienced surgeons in New York’s Chinese community, with a busy practice built on older cataract patients and almost no marketing. The aim was to reach younger patients and grow higher-value procedures.

What we did

  • Two posts a week on the doctor’s account, plus interviews and a three-day professional shoot.
  • A system for collecting and presenting patient stories.
  • A financing option, and coaching for consultants on following up with patients who had not booked.
Dr. Raymond Fong’s Xiaohongshu account and three of its posts, managed by RedNexus

Vision correction. Seattle.

King LASIK

A surgeon’s personal account that took off early and made him a familiar face to Chinese patients in the Pacific Northwest.

The challenge

A long-established Seattle practice with no Chinese-language channel and a large amount of existing English-language material.

What we did

  • Two accounts: one for Dr. Joseph King personally, one for the clinic.
  • Existing footage re-edited into short educational clips in Chinese.
  • Two posts a week, with interviews and professional shoots for longer-term content.
Dr. Joseph King’s Xiaohongshu account and King LASIK posts, managed by RedNexus

Medical aesthetics. Bilingual management.

A luxury medical spa

Direct messages rose sharply and the schedule filled.

The challenge

The practice’s social media relied on generic posts that did not show its own providers or treatments.

What we did

  • Full management in both English and Chinese, including Instagram.
  • Professional shoots featuring the clinic’s own team and treatments.
Instagram content RedNexus produces for a medical spa client

More clients, more cities

Most of these clients came to us through a referral from another client or a supplier.

Boston Vision

Boston Vision

Ophthalmology, Boston

Weekly Xiaohongshu content, long-form WeChat articles, interviews and a three-day shoot for a multi-location practice.

BC Lasik, Fraser Valley Cataract and Laser

BC Lasik

Vision correction, Vancouver

Chinese social media for Fraser Valley Cataract and Laser, in a market where competitors had no official account.

Golden Vision

Golden Vision 高登眼镜

Optical retail, Los Angeles

Chinese social media for an eyewear retailer, with store visits as the goal.

In our clients’ words

“They didn’t just manage our social media; they built a predictable patient acquisition engine. Generating over 500 consultations in a single year for our clinics is no small feat. They truly understand the Asian patient mindset.”
Dr. Robert LinDr. Robert LinFounder, IQ Laser Vision. Client since 2022.
“RedNexus has impressed me. About half of our revenue now comes from the patients their work brings in.”
Dr. Raymond FongDr. Raymond FongRaymond Fong Eye Care, New York

Every client we work with today has stayed with us. Not one has ended the engagement.

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