Insights on marketing to the Chinese community.
Practical guides for business owners and marketing leaders in the United States and Canada: how Chinese customers choose, which platforms matter, and how to turn attention into appointments. Written from our own client work and sourced research.
How Much Does Xiaohongshu Marketing Cost in the U.S.? What Drives the Price
What drives the cost of Xiaohongshu (RedNote) marketing for U.S. and Canadian businesses: verification, content, account management, ads, creators and replies.
ReadChinese Social Media and Media in the U.S. and Canada: A Guide for Businesses
Which Chinese apps and media the Chinese community in North America uses, what each is for, and where a local business should start.
ReadWhy Fast Replies Win Bookings: The Case for a 24/7 Chinese-Language Concierge
Why reply speed decides bookings from Meta ads, Instagram, Xiaohongshu and WeChat messages, and how a 24/7 Chinese-language concierge closes the gap.
ReadWhy the Asian American and Asian Canadian Market Is Worth Developing
Asian Americans and Asian Canadians are a large, fast-growing market with strong spending power. What the data shows, and how to start reaching them.
ReadWeChat vs. Xiaohongshu: Which Platform Fits Your Business?
How Xiaohongshu (RedNote) and WeChat differ for businesses reaching the Chinese community in the U.S. and Canada, and which to start with.
ReadHow to Market to Chinese American and Chinese Canadian Customers
A practical guide for U.S. and Canadian businesses: who the Chinese community is, where decisions happen, and how to turn interest into appointments.
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