Cruise and travel. A publicly listed group with a U.S. branch in Pasadena.
Century Cruises
A 138-place Antarctic expedition, priced above $10,000 a person, sold out in one month.
- 138expedition places sold, the full sailing
- 1 monthfrom launch to sold out
- $10,000+per traveler
- 500+followers in the first month from a new account
The challenge
Entering the United States, the company’s first priority was Chinese American travelers, and it needed to sell high-priced itineraries to an audience that did not yet know the brand.
What we did
- Ran the official Xiaohongshu account with new content every day.
- Built interest around river cruises, European itineraries and an Antarctic expedition from $13,999 a person.
- Handled inquiries and moved travelers toward booking.
