Vision correction. Seattle.
King LASIK
A surgeon’s personal account that took off early and made him a familiar face to Chinese patients in the Pacific Northwest.
The challenge
A long-established Seattle practice with no Chinese-language channel and a large amount of existing English-language material.
What we did
- Two accounts: one for Dr. Joseph King personally, one for the clinic.
- Existing footage re-edited into short educational clips in Chinese.
- Two posts a week, with interviews and professional shoots for longer-term content.
