Ophthalmology. Chinatown, New York.
Raymond Fong Eye Care
About half of the practice’s revenue now comes from patients our work brings in.
- Halfof practice revenue, by the doctor’s own account
- ~10procedures booked in the first 60 days
- 100K+views on a single post
- 2new posts every week
The challenge
One of the most experienced surgeons in New York’s Chinese community, with a busy practice built on older cataract patients and almost no marketing. The aim was to reach younger patients and grow higher-value procedures.
What we did
- Two posts a week on the doctor’s account, plus interviews and a three-day professional shoot.
- A system for collecting and presenting patient stories.
- A financing option, and coaching for consultants on following up with patients who had not booked.
