Vision correction. Los Angeles, the Bay Area and Houston. Client since 2022.
IQ Laser Vision
From almost no Chinese-language presence to one of the best-known names in vision correction among Chinese patients in North America.
- 480+leads and 70 surgical patients in the first three months
- 500+consultations in the first full year
- 2,000+leads and patients through the WeChat concierge
- 50K+views on individual posts from an account that never advertises
The challenge
A successful practice with no presence in Chinese. Working with the practice and with STAAR Surgical (NASDAQ: STAA), maker of the EVO ICL lens, the goal was to become the first name Chinese patients think of.
What we did
- Four connected Xiaohongshu accounts, each with one role: the founder teaches, the verified official account announces, two service accounts answer questions.
- Interested patients move to WeChat, where our concierge handles questions and booking.
- A layered creator campaign: one creator with a million followers, ten mid-size creators, a hundred patient stories.
Results as reported by the client and recorded in our campaign data.
